360 Degrees of Marketing Manifesto

360 Degrees of Marketing Manifesto

You can’t dig very deeply into online marketing before you start seeing ultimatums: You have to be blogging! If you’re not on Facebook, you’re missing out! YouTube is the next big thing! Drive engagement through Twitter! Build your email list! It’s exhausting. It’s like everywhere you turn for advice, somebody is screaming at you. My 360 Degrees of Marketing System is designed to help you do one simple thing: market your business successfully. No hype, no screaming, just rational, well-thought-out plans that are easy to implement. All Those Screaming Experts Didn’t Really Help Me When I first began dabbling in online marketing in the early 2000’s, the experts stood on their digital soapboxes and screamed that I had to have a website! With a shopping cart! So I built a website. With a shopping cart. And a few people bought things, but that company never really grew the way I hoped it would. After a few years, I closed it down. This cycle repeated itself several times, and each time I learned a bit more and grew a bit more successful. I finally realized one crucial detail that nobody pointed out: all those experts were half right. I did need a website. And a shopping cart. In later businesses I added blogs, newsletters, and social media campaigns. But none of that really made my businesses successful. The #1 goal of marketing isn’t page views and viral videos. It’s building your business. Click To Tweet I Asked Myself a Simple, Guiding Question I was frustrated at my mediocre successes. I was working myself to exhaustion and still not seeing the results...
I Have a Website But Nobody Sees It

I Have a Website But Nobody Sees It

I hear this a lot: I have a website, but I don’t think anybody ever sees it. What am I doing wrong? Having a website (or a Facebook page, or a Twitter account) is one of those things everybody tells you that you have to do when you start a business. And in a very simplistic way, it’s true. Having a website gives your business another level of credibility, and it acts as a marketing vehicle. Except when it doesn’t. It’s not enough just to have a website – even a well-designed, insanely expensive custom-built website won’t actually do your business any good on its own. Think of it this way: Would you open a retail store with nothing more than a window display? Of course not. Your customers (if you have any, because you haven’t done any marketing) would expect more from you than that, right? Your website is your online storefront – or your online office, if you’re not in retail. At a minimum, it should include all the same things you’d have in place before you open a brick-and-mortar location: Customer support in the form of up-to-date and accurate contact information Product or service showcasing Atmosphere that attracts your ideal customers and affects their mood. Online, you create atmosphere with the colors and imagery you use as well as the content you create. But once you’ve got a great website, how do you get people to see it? Driving traffic to your website isn’t all that different from driving traffic to a storefront. You have to be present consistently, reach out and talk to your customers where they...