You can’t dig very deeply into online marketing before you start seeing ultimatums:
- You have to be blogging!
- If you’re not on Facebook, you’re missing out!
- YouTube is the next big thing!
- Drive engagement through Twitter!
- Build your email list!
It’s like everywhere you turn for advice, somebody is screaming at you. My 360 Degrees of Marketing System is designed to help you do one simple thing: market your business successfully. No hype, no screaming, just rational, well-thought-out plans that are easy to implement.
All Those Screaming Experts Didn’t Really Help Me
When I first began dabbling in online marketing in the early 2000’s, the experts stood on their digital soapboxes and screamed that I had to have a website! With a shopping cart!
So I built a website. With a shopping cart. And a few people bought things, but that company never really grew the way I hoped it would. After a few years, I closed it down. This cycle repeated itself several times, and each time I learned a bit more and grew a bit more successful.
I finally realized one crucial detail that nobody pointed out: all those experts were half right. I did need a website. And a shopping cart. In later businesses I added blogs, newsletters, and social media campaigns. But none of that really made my businesses successful.
I Asked Myself a Simple, Guiding Question
I was frustrated at my mediocre successes. I was working myself to exhaustion and still not seeing the results I expected. So I asked one simple question: “Is what I’m doing right now leading to new business?” I applied that standard to every blog post, every social media campaign, every shiny new tactic that the experts started to scream about. And I realized how much of it I could safely ignore, simply because I knew my customers. They weren’t on Instagram, so I didn’t need to be either. They weren’t looking for 2000-word technical analysis (and didn’t have the time or energy to read something that long anyway) so I didn’t need to spend five or six hours researching and writing each post.
Once I learned to carefully select the right tool for the job, and combine it with other tools to build solid marketing systems, my business took off and I actually began to enjoy marketing. What had been a chore that I’d dreaded turned into something as fun as hanging out with friends. Because that’s who my customers became, once I learned to connect with them effectively.
Think Systems, not Tools
Think of it this way: you wouldn’t try to build a house with nothing but a hammer, right? The carpentry might be great, but you’d end up with a house without plumbing or electricity. It would keep the rain off your head, but it wouldn’t be comfortable.
When you’re building your business, you need more than just a website, or a blog, or a Facebook account. You need all of those tools, working together, to build a system that provides 360 degrees of marketing.
Don’t worry – that doesn’t mean you have to spend 16 hours a day updating Facebook and writing blog posts! I don’t have that kind of time, and I don’t expect you to either. That’s why I build the most efficient, streamlined systems possible for my clients: because I know you’d rather spend your time doing what you love, not marketing it.
Where do you spend most of your marketing time – and does that activity produce the results you want?