“Business has only two functions — marketing and innovation”

— Milan Kundera

“I’ll handle one, you handle the other.”

— Tricia Ballad

“Entrepreneurship isn’t for everyone, and not everyone is going to be an entrepreneur, but women who turn to business, turn to economics, because there are people depending on them, I think that their creativity, their resilience, their spirit, embody what’s best about entrepreneurship.”

— Gayle Tzemach Lemmon

“Entrepreneurship is the last refuge of the trouble making individual.”

— Natalie Clifford Barney

“Let’s go make trouble.”

— Tricia Ballad

“Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.”

Anita Roddick

“The truth is that entrepreneurship is more like a roller coaster ride than a cruise.”

— Vivek Wadhwa

“I’ve always liked roller coasters.”

— Tricia Ballad

Get weekly tips and tutorials that will help you make the most of your online marketing efforts:

Marketing Strategy - Coordinated

Your online marketing should complement your offline materials. I design marketing strategies that combine print and digital mediums so your business sends a consistent message.

Websites Done on Purpose

Don’t have a website just to be online. Your website should be as unique as your business – and it should be designed with your goals in mind.


Social Media - More than Cat Videos

There’s more to social media than silly cat videos – your best customers are online looking for the next great thing to share with their friends. Meet them there and make it easy for them to share your business.

Media Outreach

A review on a popular blog or a mention in a local publication is some of the best advertising money can’t buy. I’ll help you get your products and story on the desk of bloggers and other journalists.

I’ve worked with creative entrepreneurs and small businesses for over a decade, and the biggest challenge every one of them faces is marketing. They don’t like to do it, and it doesn’t seem to work very well anyway. So they ignore it and hope that if they create really amazing products, the world will somehow find them.


It doesn’t actually work that way.


If you’re a small business owner or independent creative, your livelihood depends on your ability to promote what you do to people who are looking for it (no used car salesmen need apply).

I’ll tell you a secret: marketing is actually fun. It’s creative. (Or maybe I’m just geeky that way.)


But you don’t have to drop everything and become a social media whiz or a website designer or even a rock-star copywriter…because you know somebody who can help you out with that stuff.


I began Barefoot Web Studio because I believe in the power of entrepreneurship to change lives, and I hate seeing brilliantly talented, creative people defeated by their own marketing — especially when I can do something about it.

Tricia is a versatile writer who can tackle just about any authoring gig, from the non-technical (parenting, lifestyle, marketing, etc.) to the highly technical topics (electronics, server management, enterprise resource planning, etc.). She brings helpful insider tips to her work, and has a flair for friendliness in her writing. She’s a great resource and an important part of my business. I have recommended her services to many publishers and agents, and hope to continue a long business relationship with her as well.

Kim Lindros

Content Developer/Writer, Gracie Editorial

Tricia is a versatile writer who creates interesting, readable web copy. I have hired her to write blogs for two my web design clients. Most of the time my clients accept her work without any revisions, but the few times they have wanted changes she’s been able to turn them around quickly. I look forward to working with her well into the future.

Sandy Polley

Web Consultant, Up & Running

I would like to go on record with a very strong recommendation for Tricia Ballad as a very professional creative writer who is very aware of proper keyword placement and search engine optimized articles to make your websites searchable content a very valuable tool.

I first met Tricia through Writers forums, while looking for a creative writer for my pre-launch website http://www.shiprightnow.com/and after talking via email and telephone, and reading examples of her work, it was immediately apparent that she is the one person out of literally dozens of companies, that I trust with my projects, and I will continue to use her in the future for all of my search engine optimized article needs.

Bill Weaver

Owner, ShipRightNow.com

Welcome to the Studio.

Let's create something amazing for your business.

Whether you’re just getting started or ready to update your marketing strategy, we’ll help you tell your story, find your perfect customers, and grow your company.

But you have to take the first step – get in touch. We’d love to chat with you about your dreams and goals for your business.

After we talk, our team will create a customized project plan just for you. You’re under absolutely no obligation to move forward unless you are ecstatically happy with the plan and can’t wait to get started!

Are you ready? Let’s chat.